BoardCo DFW Grand Opening: Fort Worth's Newest Centurion & Supreme Boat Dealership Is Here

The wait is over, DFW. One of the most celebrated wake boat dealerships in the country has officially arrived in North Texas, and we're throwing a grand opening party you won't want to miss.

BoardCo DFW is open at 2177 East Loop 820 in Fort Worth, Texas, and we're kicking things off in a big way with a two-day grand opening event on Friday, April 10th and Saturday, April 11th, 2026.

Whether you're a die-hard wakeboarder, an avid wake surfer, or someone who's been dreaming about pulling the trigger on a new boat, this is the event of the year for the DFW watersports community. Here's everything you need to know.

What Is BoardCo?

If you're from Texas, you may be hearing the BoardCo name for the first time. But in the watersports world, BoardCo is anything but new.

Founded in 1989, BoardCo has spent over three decades building its reputation as one of the premier Centurion and Supreme boat dealerships in the United States. With locations in Utah and Idaho, BoardCo has earned the distinction of being a 13X Centurion Worldwide Dealer of the Year — an honor that reflects not just sales volume, but the depth of customer relationships and service excellence that defines everything we do.

Now, that same standard of excellence is coming to Fort Worth.

Meet the Team: The Harvells Are Home

BoardCo DFW isn't just a Texas branch of a Utah company. It's a homecoming.

Leading the Fort Worth location is Hunter Harvell, a lifelong watersports enthusiast who grew up in this industry, alongside his father Jimmy Harvell, a name that carries serious weight in the DFW watersports community. Jimmy has spent years building deep customer relationships across the Dallas-Fort Worth area, and his local knowledge, personal approach, and genuine passion for the sport are exactly why BoardCo planted its flag here.

Together, Hunter and Jimmy bring the kind of local roots and industry experience that you just can't manufacture. They'll both be on-site throughout the grand opening weekend, so come introduce yourself, these are the people who will be taking care of you for years to come.

Grand Opening Weekend: What to Expect

Public Event Hours:

  • Friday, April 10th - All Day
  • Saturday, April 11th - 10:00 AM to 3:00 PM

Location: 2177 East Loop 820, Fort Worth, TX

The BoardCo DFW grand opening is designed to be the biggest watersports event the DFW area has seen in years. Here's a breakdown of what you can look forward to.

The Best Boat Pricing of the Year

If you've been on the fence about buying a new boat, grand opening weekend is the time to pull the trigger. We're offering the best pricing of the year on new 2026 Centurion and Supreme boats, as well as special sale pricing on all used boat inventory.

Centurion and Supreme are widely regarded as the gold standard in wake surf and wake boat design. From the aggressive wake shaping of the Centurion Ri series to the refined luxury of the Supreme S series, there's a boat in our lineup for every style of rider and every size of family.

The Largest Watersports Pro Shop in DFW

One of the crown jewels of the new BoardCo DFW location is the largest watersports pro shop in the DFW area. If you love gear as much as you love being on the water, you're going to want to spend some time here.

During the grand opening weekend, we're running huge discounts across all gear and accessories, including top brands like:

  • Phase 5 Wake surfboards built for progression
  • Ronix Industry-leading wakeboards and surf boards
  • Hyperlite A staple brand for wakeboarders at every level
  • Liquid Force High-performance wake gear with serious street cred
  • Follow Stylish, innovative wakeboards and bindings
  • Radar Premium water skis and slalom equipment
  • HO Sports A legendary name in water sports equipment
  • Mission Surf and wake accessories built for life on the lake

Whether you're outfitting a brand-new boat or just upgrading your gear for the season, grand opening pricing is the time to shop.

Factory Reps, Executives, and Pro Riders

This isn't just a dealership opening. It's an industry event. We'll have factory representatives and executives from Centurion and Supreme on site, along with professional riders, giving you direct access to the people who design and test the products you love.

Want to ask Centurion's team a direct question about the 2026 model year? Want to talk gear with a professional wake surfer? Grand opening weekend is your chance.

Giveaways and Good Times

What's a party without prizes? We'll have giveaways happening throughout the weekend, along with good vibes, great people, and unlimited high fives. Come with your family, come with your crew. This is a celebration, and everyone's invited.

Can't Make It Opening Weekend? There's More Coming.

If you can't make the grand opening, don't worry. We're also hosting a boat demo event the following weekend, giving you the chance to get on the water and experience the latest Centurion and Supreme models firsthand. Stay tuned to our website and social media channels for details.

Why BoardCo DFW Is Different

There's no shortage of boat dealers in North Texas. So what makes BoardCo different?

It starts with people. The Harvell family built their reputation in this community on relationships. The kind of relationships where customers come back year after year, not because they have to, but because they want to. When BoardCo sought to expand into Texas, Fort Worth was the obvious choice, and the Harvells were the obvious team.

It continues with the product. Centurion and Supreme boats are engineered specifically for wake surfing and wakeboarding, they're not crossover pontoons or runabouts moonlighting as surf boats. Every hull, every ballast system, every surf system is purpose-built for performance on the water.

And it's backed by the full-service infrastructure of a dealer that has been doing this for over 35 years. From warranty service to parts to a fully stocked pro shop, BoardCo DFW is built to support you long after the sale.

Come See Us

The BoardCo DFW grand opening is happening April 10-11 at 2177 East Loop 820 in Fort Worth, TX. There's no admission, no ticket required, just come out, see the facility, meet the team, and find out what you've been missing.

We've poured everything into this location, and we cannot wait to share it with the DFW watersports community.

See y'all there. 🤙

Questions before the event?

Call or text our DFW team. We'd love to hear from you before you come out.

Leave a comment