About Us


Welcome to The Nixon Store by BoardCo. If you are wondering who we are and what we are about, you have come to the right place. We are a collection of individuals that are continually engaged in the pursuit of improving ourselves and the world around us. We are athletes, team members, fans, artists and entrepreneurs dedicated to a lifestyle of expression and freedom. For over 20 years our offices, retail front and warehouse have been nestled in a little gap in the great Rocky Mountains - a valley basin that we call home. With the greatest snow on earth in our front yard and a lake in our back yard, we have lived and thrived in one of the most active action sport communities in the world. The art of standing sideways is more than just a part of our life, it is who we are.

Since 1989 we have carried on a tradition of offering the best products possible to aid in the pursuit of individuality. In 2003, Nixon became an integral part of our collection, and we began offering a unique selection of timepieces that changed the way people expressed themselves. In 2007 BoardCo and Nixon partnered together to create The Nixon Store - the first ever online retail site to offer anything and everything Nixon. Whether you are looking for a fresh approach to a classic idea, a bit of extra color for your world or simply a better way to tell time, we're pretty sure we have what you are looking for. Don't forget to let us know if we can help you at any time in your journey.

Stay true to yourself and those you love,

-The BoardCo Team